THE SOUND OF NOW

…that’s how the shoegaze trio, bloom effect, define themselves. Formed by Argentine-born Jula Lafit (vocals/bass), UK-born Craig Weighman (guitar), and drummer Tom Rappa, bloom effect creates fuzz-washed soundscapes shaped by cultural hybridity and emotional depth. Influenced by Cocteau Twins, Alvvays, and Ringo Deathstarr, they blend English and Spanish lyrics into reverb-drenched, cathartic dream-pop.

Now, with their EP, portents, bloom effect reveal a surreal portrait of the world filtered through love, emotions, and deep feelings. portents, released as four individual singles from September to December 2024, culminated with the complete EP on January 3, 2025.

Developing the EP’s concept, guitarist Craig Weighman has designed intricate artworks. Each single cover features a distinct color; when the four combine, they reveal the completed image of portents itself—a visual gateway into bloom effect’s world.

On September 19, 2025, bloom effect will release their sophomore six-song EP, oscilón, via cult Vancouver label Kingfisher Bluez. A swirling, cinematic body of work, oscilón is described by the band as “a sonic vessel for cosmic, euphoric love.”

"a strong set of soaring shoegaze and swirling dream-pop with touches of post-punk and New Wave and the distinction of Jula singing in Spanish on the EP’s standout bookends" KEXP

"emotional female vocals glide along into an emergence of swirling, shimmery fuzzy textures and triumphant melodies" Whitelight-Whiteheat

"climactic evolution from dreamy intrigue into shoegaze-friendly textured vigor" Obscure Sound

"captures the essence of shoegaze and dream-pop with a vibrant and emotional intensity that is both refreshing and profound" Amplify The Noise

Bookings & Press: bloomeffectband@gmail.com

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